Our Story

Rocs BBQ originally began its journey under the name Smoked Q back in 2018. At that time, the domain “rocksbbq.com” was out of reach—listed at over $2,000. A year later, when the domain finally became available, we knew it was the perfect name to represent who we are. That’s when Smoked Q officially became Rocs BBQ.

From the very beginning, our mission has been simple: to craft bold, flavorful rubs and sauces that bring people together around great barbecue. Our original blends—Anytime, Coffee, and Hey Boo!—quickly became customer favorites and remain at the heart of our lineup today. While we’ve made minor adjustments to keep up with supply challenges, our recipes have stayed true to their roots.

Over time, we’ve partnered with new manufacturers to expand production while preserving the quality and taste our fans love. We continue to explore ways to reintroduce popular blends and add exciting new flavors to the family.

In 2025, we also unified our online presence across all social platforms under one name: @cookwithrock. There, our founder, Mike “Rock” Rauch, shares weekly recipes, cooking tips, and BBQ adventures with a growing community of food lovers.

At Rocs BBQ, we believe barbecue is more than just food—it’s an experience worth sharing.